Loucerna
Loucerna empowers organizations to optimize their Channel ecosystems through strategic insights, tailored programs, and operational excellence — helping clients unlock their full Channel potential.
About
Loucerna is a specialist consultancy focused exclusively on Channel programs — from audit and redesign through governance, enablement, and performance benchmarking. Where most ecosystem consultancies work broadly across partnership types, Loucerna brings depth in the operational and structural mechanics of Channel: tiering, incentives, PRM/CRM alignment, partner onboarding, and Channel Account Manager effectiveness. Their approach combines strategic insight with hands-on execution, helping clients move from program diagnosis to redesign to measurable performance gains.
Tags
Consultancy
Features
Channel Program Audit & EvaluationA comprehensive review of an existing Partner Program against business goals. Loucerna assesses program structure, partner tiers, incentives, and enablement resources alongside financial health — including profitability and partner-level margins — and evaluates ecosystem satisfaction, compliance, and risk areas that may be holding the program back.
Channel Program Redesign & ImprovementRefreshes program architecture with redesigned tiers, incentives, and rewards aligned to business objectives. Includes implementation or enhancement of PRM systems and Partner Portals for better accessibility, plus strengthened enablement programs that equip partners with the training and certifications needed to sell, deploy, and support solutions.
Channel Strategy DevelopmentOptimizes go-to-market strategies to boost partner engagement and expand market reach. Drives partner-led revenue growth through targeted enablement, co-marketing, and sales collaboration, with channel segmentation tailored to partner capabilities, market opportunities, and vertical focus.
Channel Governance & Operational EfficiencyStreamlines partner onboarding, deal registration, and core operational processes for scalability. Establishes governance frameworks for consistent program management and compliance, and aligns PRM and CRM systems to improve data flow and provide full visibility into partner performance.
Channel Performance BenchmarkingDefines and tracks KPIs to measure partner success, revenue contribution, and program effectiveness. Includes in-depth performance analysis to identify high- and underperforming partners, plus competitive benchmarking against industry standards to surface strengths and improvement opportunities.
Partner Engagement & Relationship BuildingImproves partner experience by reducing friction and fostering loyalty. Facilitates Joint Business Planning sessions with top partners to align growth objectives, co-marketing, and investment, and designs targeted incentive programs that drive performance and reinforce strategic alignment.
Training & EnablementDevelops and enhances partner training programs, including certification tracks tailored to specific partner roles. Delivers in-depth sales and technical workshops for new product launches and solution selling, and assesses Channel Account Manager capabilities to align skills with business goals.
Change Management & Partner AdoptionGuides the rollout of new programs, tools, and strategies to drive quick adoption and minimize resistance. Implements structured feedback loops — including Partner Advisory Councils — to gather partner insights, and reviews pricing models and discount structures to balance competitiveness with margin protection.